Module 3 ~ Position Yourself In The Market

Part 1 - Miscellaneous (10 mins)

• Discussion on class replacement on 1st May 2008 (Labour Day), being replaced on 24th April 08, Thursday from 1 pm to 5pm. School breaks start on 5th May 08 until 18th May 08.
• There will another replacement class for 24th Mar 08, to be replaced in June, date to be discussed after semester break. I am looking into the space between your final exam and other major assignments submition date.
• CLARITY Leads To POWER (Repetition)
• The Only FAILURE Is The FAILURE To Participate (Emphasis)
• Allocation of participation marks (total of 100%) on assignments and activities upon requirement in academy.

Part 2 - Recap on last lesson. (5 mins)

Part 3 - Mini Case Study 1 - Positioning (20 mins)

Carrefour as a pioneer in operating hypermarket since 90's, how Carrefour position itself ?

• Look into the Carrefour catalogue that I had distributed, what message you receive?
• How Carrefour want your to perceive its values?
• What is being highlighted again and again in almost every pages?
• What is the tag line that you could remember when link-up with Carrefour?
• What values do you buy from Carrefour compare to some other hypermarkets in town, such as Giant and Tesco?

Discussion on positioning - 2 mins discussion in the group of 3 -4 person

Part 4 - Communicate Through Resume / Curriculum Vitae Writing (5 mins)

• Why the resume/CV need to be in written format, why not verbal?
• Why write yourself and no others?
• What is the effectiveness of communications through verbal and written?
• How to reach out from you to the target audience?
• How communications break downs happen?

Game on (20 mins)
Debrief on game (15 mins)


Toilet Break (5 mins) Music will be played until the next session start

Part 5 - Rules On Creating Resume (25 mins)

• What are the basic ruling (Page 12) in creating an effective resume to position "me" on my dream work?
• Refer to the handouts from page 7 to 14 from Job Street surveys on StreetSmart Guide To Job Hunting.
• What is the right job for me? What is my best fit? (Page 7 & 8)
• Choices to Career Profile, DISC Profiling (Get FREE simplify DISC report) (Page 9)
• Introduction to different types of resume (Page 10 - 11)

1. Chronological Resume (Example on Page 13)
2. Functional Resume (Example on page 14)
3. Combination Resume
4. Curriculum Vitae (CV)
5. Electronic Resume

• Take home assignment : Submit your personalised resume/CV before 20th April 08, 12 pm by emailing to priscaooi2u@yahoo.com

• Questions and answer (10 mins)

Thank you for your participation.